The speed Lite 470ex-ai makes bounce flash photography simple as the world's first flash with auto intelligent bounce, automatically calculating the distance between It and the subject as well as the distance from the ceiling to provide the optimal bounce angle and amazingly illuminating results.

World's First Flash Equipped with Auto Intelligent Bounce as of 2/25/18

Simplify and streamline your flash photography with the Speedlite 470EX-AI! Its AI (Auto Intelligent) Bounce function* means it can select and maintain the ideal bounce flash angle and settings, automatically swiveling the flash head into place to help easily and properly illuminate your subject.

Auto Intelligent Bounce

Master Bounce Flash Photography with Ease

AI.B Full-auto mode helps make bounce flash photography fast and easy by automatically creating a brilliant light source for the situation at hand and moving itself into an ideal position.

Push Your Bounce Flash Creativity Further

For seasoned flash photographers, the AI.B Semi-auto mode can maintain the specified bounce angle when the camera's orientation is changed, letting you focus on your subject and composition without having to adjust the flash settings.